George Matthew Johnson is a writer and activist best known for their "memoir-manifesto" titled All Boys Aren't Blue. The book was optioned for a TV series less than two months after its April 28, 2020 release. Johnson has also written articles for outlets such as BuzzFeed, BET, Vice, The Root, Essence, Teen Vogue, and The Advocate.
So "blue" refers to four things. The first is the push back against the gendering of colors. Blue is boy and pink is girl are so outdated. Boys should be whatever color they want and girls should be too, as well as non-binary folks. I'm sure if my parents did a gender reveal in 1985, I would've been blue balloons or smoke or whatever. Clearly I'm not a boy that was blue, LOL. The second reference is to my dad being a cop, which is often referred to as "blue." So we grew up in a "blue" household, which shaped some of the way that we were raised. The third blue is a reference to the character Blue in Queen Sugar. He was a young boy that played with dolls and it was fine until he started getting older, and then the same women and men and figures in his life that protected his childhood innocence then started to question if he was going to possibly be gay because of his need to have this doll and it reminded me so much of me. The fourth and final reference is to the movie Moonlight, which changed the way I think about so many things and the beauty of black boys looking blue in moonlight.